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random cool stuff I can do :)

Illustration

Screenprint

Photography

Motion Graphics

Fine Arts

Fine Arts

Seasons Calendar

Overview

Addison Rae is a pop musician most known for her experimentation, meeting pop artistry. Her bold fashion choices alongside bold iconography and developed sound coalesce into a brand that is reminescent of pop idols such as Britney Spears, Madonna, and Lady Gaga.To evoke this brand, this imagining of her song "Fame is a Gun" as a lyric video was constructed based on the brand Rae evokes in her imagery, artistry, and fashion choicesBold but harmonious typography transposed on vibrant colors to reflect the artist's bold yet harmonious tunes, mirroring the bold and illuminating feeling of Addison Rae's Fame is a Gun

A Closer Look

Creating an experience
Stopping at just creating a calendar was never the plan. This stationery piece contains layers that add to the experience. Sporting luxe parchment wrapping, velvet ribboning that follow into the matching goodies such as a bookmark and collectible cards. This calendar is beyond just a booklet.

Lyric Video

Overview

This project reimagines Addison Rae’s song “Fame is a Gun” as a lyric video that reflects her bold and playful pop brand. Drawing inspiration from her fashion, iconography, and music and evoking modern pop icons, the video uses vibrant colors and balanced, expressive typography to mirror the energy and character of the track.

Storyboarding

To create a cohesive look, a storyboard was developed using strong contrast and imagined animation techniques. This approach demonstrates a deliberate and planned execution of a vision that brings the qualities of Fame is a Gun to life. Every design choice, from typography to color, was intended to reflect the track’s bold yet harmonious tone while translating Addison Rae’s visual identity into a dynamic, engaging digital experience.

Ambient Background

Gaudí is Barcelona

Overview

Gaudí in Barcelona is a conceptual exhibition held at the High Museum of Art in Atlanta, showcasing the life and work of Antoni Gaudí, a prominent Catalan architect most known for his work on the Basílica de la Sagrada Família. To showcase and inform museum goers of his work, the project entailed promotional materials such as a poster, pamphlet, and logo to market the exhibition.

Branding

A simple sleek color palette paired with a bespoke logo mark evoke Gaudí's naturalism with an Art Nouveau-inspired primary typeface and a soft serif copy font. In unison, these design choices center the exhibition's subject while being eye-catching.

Promotional Materials

Showcasing Gaudí 's work, a catalog describing the architectural work of his lifelong career was conceived. In alignment with the prestige of the High Museum, minimal, elegant spreads were utilized to exhibit Gaudí's work as the focus. The Art Nouveau-inspired typeface, the adjacent art movement of Gaudí's time, brings out the naturalist envisionings of Gaudí's architecture.

Paw Bean

Overview

Paw Bean is a conceptual cafe with a mission to increase the adoption rates of cats by combining the warm ambiance of a bistro with comforting companions to accompany customers whilst they enjoy cappuccinos. To capture the company's mission and culture, a friendly branding package was created with a warm color palette and cuddly logo mark.

Branding

Branding Colors

Social Media

A social media identity was generated from the branding guide, curated to promote the brand's mission and image. Using the soft and dark brown contrast to encourage a hierarchical viewing of the social media page with a high contrast profile picture, eye-catching highlight covers, and color-cohesive posts.

Merchandise

From visual to the physical, the cafe's identity is carried throughout with a soft, palettable design that any pet enthusiast would be drawn to. Clean and concise but with a cuddly side, the extended branding of Paw Bean doesn't just stop at the storefront but carries into their cups, to-go bags, roasted beans, and other various promotional materials. Using white negative space to generate interest in the product with a strong visual hierarchy immediately creates a novelty that capitalizes on the cafe's niche.

Lily's

Overview

This reimagining of Lily's Coffee Tea & Bread derives inspiration from prominent graphic designer Neville Brody. Incorporating the modern and exciting design with Lily's root imagery and color palette. This new branding follows through on elevating this coffee shop's experience.

Branding

Menu

Bauhaus

Overview

This Bauhaus Presentation pays homage to the famous Bauhaus Movement, characterized by its revolutionary reimagining of what design, in this case, Graphic Design, looks for in the post-industrialized world. The presentation utilizes common design tactics of Bauhaus design with a merging of form and function to create a visually effective presentation.

Design

Thankful 4 America

Overview

Thankful 4 America is an initiative that aims to share immigrant stories and the gratitude that comes with the opportunities that flourish under such experiences. To share those stories, a website was created to platform the mission of T4A with a simple yet effective approach to call for immigrants to share their stories.

Design

Utilizing a minimalist and simple approach to website making, T4A stands out with its simplicity. The website language is direct and to the point, with every visual, button, and video showcased.The experience is sleek and minimal, with little friction from passive viewer to active participant. Thankful 4 America's user experience is tied to Thankful 4 America's broader branding guidelines and user needs.

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