Gaudí is Barcelona

Overview

Gaudí in Barcelona is a conceptual exhibition held at the High Museum of Art in Atlanta, showcasing the life and work of Antoni Gaudí, a prominent Catalan architect most known for his work on the Basílica de la Sagrada Família. To showcase and inform museum goers of his work, the project entailed promotional materials such as a poster, pamphlet, and logo to market the exhibition.

Branding

A simple sleek color palette paired with a bespoke logo mark evoke Gaudí's naturalism with a noveau primary typeface and a soft serif copy font. In unison, these design choices center the exhibition's subject while being eye-catching.

Promotional Materials

Showcasing Gaudí 's work, a catalog describing the architectural work of his lifelong career was conceived. In alignment with the prestige of the High Musuem, minimal, elegant spreads were utilized to exhibit Gaudí's work as the focus. The Art Nouveau-inspired typeface, the adjacent art movement of Gaudi's time brings out the naturalist envisionings of gaudi's architecture. Paired with a

Paw Bean

Overview

Paw Bean is a conceptual cafe with a mission to increase the adoption rates of cats by combining the warm ambiance of a bistro with comforting companions to accompany customers whilst they enjoy cappuccinos. To capture the company's mission and culture, a friendly branding package was created with a warm color palette and cuddly logo mark.

Branding

Branding Colors

Social Media

A social media identity was generated from the branding guide, curated to promote the brand's mission and image. Using the soft and dark brown contrast to encourage a hierarchical viewing of the social media page with a high contrast profile picture, eye-catching highlight covers, and color-cohesive posts.

Merchandise

From visual to the physical, the cafe's identity is carried throughout with a soft, palettable design that any pet enthusiast would be drawn to. Clean and concise but with a cuddly side, the extended branding of Paw Bean doesn't just stop at the storefront but carries into their cups, to-go bags, roasted beans, and other various promotional materials. Using white negative space to generate interest in the product with a strong visual hierarchy immediately creates a novelty that capitalizes on the cafe's niche.

Lily's

Overview

This reimagining of Lily's Coffee Tea & Bread derives inspiration from prominent graphic designer Neville Brody. Incorporating the modern and exciting design with the brand's root imagery and color palette. This new branding follows through on elevating this coffee shop's experience.

Branding

Menu

Bauhaus

Overview

This Bauhaus Presentation pays homage to the famous Bauhaus Movement, characterized by its revolutionary reimagining of what design, in this case, Graphic Design, looks for in the post-industrialized world. The presentation utilizes common design tactics of Bauhaus design with a merging of form and function to create a visually effective presentation.

Design

Video

Thankful 4 America

Overview

Thankful 4 America is an initiative that aims to share immigrant stories and the gratitude that comes with the opportunities that flourish under such experiences. To share those stories, a single-page website was created to platform the mission of T4A with a simple yet effective approach to move immigrants to share their stories.

Design

Utilizing a minimalist and bare bones approach to website making, T4A stands out with its bare essentials for what its all about. The website language is direct and to the point, with visuals only accompanying when necessary. The experience is sleek and minimal, with little friction from viewer to participant. Thankful 4 America's user experience is tied to true and tested methods of website construction.

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Overview